Insight - Step 1
Set up your goals and manage how they are cascaded
to your people
The importance of clearly defined goals
Proper communication is key to success in most modern businesses. If an organisation does not have clear goals,
how can it set its strategy and know if it is being successful? How will your people understand what
they are trying to achieve?
Understanding how they fit into the bigger picture is proven to lead to:
• clarified employer expectations
• increased productivity
• improved work quality
• relieved boredom
"65% of organisations fail
to define their overall
objectives"
If your organisation does not have clearly defined goals, don't worry - you are not alone. In a recent report published by the UK department for trade and industry, it is found that over 65% of organisations fail to properly define their overall objectives. If this is the case in your organisation, ItsGenie can help. We have specialist partners that will work with you to help identify and define your goals, and then support you through the process of communicating them throughout your organisation.
Insight goals explained
There are three types of goal, each linked in a hierarchy:
Organisational Goals
Team Goals
Individual Goals
Each individual goal needs to be linked to a relevant team goal, and likewise, each team goal needs to be linked to a relevant organisational goal. There is therefore a direct line of sight from each individual goal right through to the overall organisational goal.
Employees can see a clear link between their individual goals and the organisational goals.
Managers can see who is helping them achieve their goals (and how they are doing).
Using the traffic light system, the organisation can see at a glance how they are performing as a whole.
Classifying your goals for easy monitoring, reporting and tracking
Each organisational goal can be classified. Examples might include:
• Sales related goals
• Customer service related goals
• Quality related goals
• Cost related goals
• You can create as many classifications as your require
When viewing your organisation or team, as well as filtering by a single goal, you can filter by any of the classifications you have set up and see who in the organisation is working, for example, in supporting sales targets.
Entering and managing your goals
• Enter your SMART goals easily and quickly, including achieve by date
• Goals can be automatically cascaded throughout your business
• Individual teams/departments can then identify which goals they will support, and agree what their target audiences are
• Each team/department
• Link goals to your existing MI systems (e.g. sales or HR systems) to show users factual data on progress


